Content Strategy for the Web (Halvorson Kristina)(Paperback)
Výrobce: O´Reilly
EAN: 9780321808301
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to:
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case
Understand content strategy and its business value Discover the processes and people behind a successful content strategy Make smarter, achievable decisions about what content to create and how Find out how to build a business case for content strategy
With all-new chapters, updated material, case
Parametry
Autor | Kristina Halvorson, Melissa Rach |
Jazyk | anglický |
Nakladatelství | Nakladatelství |
Počet stran | 224 |
Rok vydania | 2012 |
Rok vydání | Rok vydání |
Cena od 781 Kč - 782 Kč v 2 obchodech
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