Content Audits and Inventories: A Handbook for Content Analysis (Land Paula Ladenburg)(Paperback)

The second edition of Content Audits and Inventories, by veteran content strategist Paula Land, updates and expands the first edition, focusing on the importance of the strategic, as well as the tactical, aspects of the content audit. This edition includes expanded chapters on planning and preparation, building a business case, getting buy-in from your organization, working with teams, selecting and defining audit criteria, incorporating audits as part of ongoing governance, and much more.New in this edition are chapters on auditing social media channels, apps, brand/messaging, content structure, and accessibility. Also new in this edition are case studies from industry professionals who share their audit experiences and outcomes.Successful content strategy projects start with a thorough assessment of the current state of all content assets: their
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