Communicating Fashion - Clothing, Culture, and Media (Lascity Dr Myles Ethan (Southern Methodist University USA))(Paperback / softback)

How did you decide what to wear today? Did you base your selection on comfort or style? Did you want to blend in or stand out from the crowd - or was it just the cleanest outfit available? We each make these decisions every day, reflecting how we view ourselves and impacting how others see us. Our choices matter - not just to us personally, but also to the array of magazine editors, brand ambassadors and trend forecasters who make a living by selling to us. Communicating Fashion introduces key concepts from the intersecting worlds of fashion and communication studies to connect how people use clothing to express themselves and how media systems support that process. In doing so, Myles Ethan Lascity explores social, cultural and ethical issues through the work of fashion journalism, brand promotions and the growing role of online influencers as well as the impact of film,
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