Comedy, Cameos, and Campaign Communication: Leveraging Entertainment Media to Win Elections and Advance Policy (Turcotte Jason)(Pevná vazba)

This book provides a thorough foundation for understanding the shift from political campaigning via legacy news media to campaigning through entertainment media.Public discourse that would once transpire on the newsprint of opinion pages or behind a news anchor's desk and teleprompter are now happening through talk shows and sitcoms, celebrity partnerships and influencer accounts, memes and streams, video games, branded merchandise, and social media. Here Turcotte explores how media consumption habits have reshaped contemporary campaign norms and shifted strategies for seeking public office and advancing policy goals. He shows how candidates are incorporating entertainment media in their strategic campaigns, moving beyond satirical programs to demonstrate a multi-pronged approach to campaign communication in the entertainment environment.With a compelling introduction
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