Changing the Game - Sustainable Market Transformation Strategies to Understand and Tackle the Big and Complex Sustainability Challenges of Our Generation (Simons Lucas)(Paperback / softback)

We are at the beginning of the sustainability era. The biggest challenge of our generation is to reach the Sustainable Development Goals. For this we must to be willing to understand and change the root causes that create these challenges in the first place. The system itself needs to change. But how to do that? This ground-breaking book Changing the Game reveals the missing insights and strategies　to actually achieve systems change. The authors Lucas Simons and Andr Nijhof bring decades of real life and academic experience and state that the most of　 the sustainability challenges are actually caused by the same system failures, every time. Therefore the way to accelerate and manage systems change is also similar every time. If you know how to look and how to act.　　 The theory of sustainable market transformation and system change
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