Catalyst (Berger Jonah)(Paperback / softback)

From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind. Everyone has something they want to change. Marketers want to change their customers' minds and leaders want to change organisations. Start-ups want to change industries and nonprofits want to change the world. But change is hard. Often, we persuade and pressure and push, but nothing moves. Could there be a better way? This book takes a different approach. Successful change agents know it's not about pushing The Catalyst - Jonah Berger od authora Jonah Berger a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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