Business Groups and Strategic Coopetition (Mierzejewska Wioletta)(Paperback) - diskuze

Business Groups and Strategic Coopetition sheds lights on the poorly recognised problem of intra-organisational relationships within business groups by adopting the coopetition lens. It brings together the strategic management (coopetition and performance) and international management perspectives (business groups and its role in the economy). It is a unique proposition as those two research streams, such as business groups and coopetition, are rarely assessed together. The coopetition, which is seen as the strategy of value creating in the rapidly changing environment, brings benefits, such as an increased innovation, cost reduction, access to resources, and improved competitive position that could be captured by business groups as well. However, the understanding of complex organisations, such as business group, and answering the question how to manage intra-level coopetition to gain better performance therein is still unclear. Therefore, the book aims to extend the knowledge in the field of internal relationships within business groups as well as the coopetition phenomenon. This book is written to meet needs of researchers, students as well as managers and to present an integrated view on the coopetition within business groups.
více informací