Business Essentials for Strategic Communicators - Creating Shared Value for the Organization and its Stakeholders (Ragas Matthew W.)(Paperback / softback)

Table of Contents Foreword Gary Sheffer Preface Acknowledgements List of Tables and Figures PART I Introduction to Business Essentials for Communicators 1. Why Knowledge of 'Business 101' Matters PART II Foundational Business Knowledge for Communicators 2. Economics and Economic Indicators 3. Finance and the Stock Market 4. Accounting and Financial Statements 5. The Law and Corporate Disclosure 6. Intangible Assets and Non-Financial Information PART III Focal Areas at the Intersection of Business and Communication 7. Corporate Governance 8. Corporate Social Responsibility 9. Corporate Reputation PART IV Demonstrating and Improving the Business Value of Communication 10. Communication Measurement and Evaluation References Glossary Index About the
více informací