Beyond Billable Hours: The Growth Accelerator for Lawyers - Barbara Koenen-Geerdink

Most lawyers build their careers the way they hope caseswill resolve: by being good at the work and trusting that recognition willfollow. It rarely does. Beyond Billable Hours: The Growth Accelerator forLawyers is the structured alternative to that gamble. Drawing on her career as a Chief Marketing Officer in lawfirms and founder of a law firm growth consultancy, Barbara Koenen-Geerdinkdelivers a practical, step-by-step framework for lawyers who want to grow theirpractices with intention rather than luck. At the centre of the book is the North Star Framework, aplanning system that moves lawyers from vague ambitions to defined purpose,clear value propositions, and Ideal Client Profiles built around the specificproblems they solve, not the credentials they hold. The book covers pricingstrategy, relationship management, emotional intelligence, go-to-marketexecution and the growing role of AI in business development, enriched by theperspectives and practical insights of 24 industry experts from around theworld. Whether you are a junior associate building your firstnetwork or a partner rethinking your practice model, this book gives you theblueprint to treat your career as the business it already is. Forget vague networking advice. Beyond Billable Hoursdelivers concrete tools: North Star frameworks, Ideal Client Profiles,value-based pricing models, and GTM strategies built specifically for legalpractices. Practical, direct, and grounded in decades of real-world legalbusiness d
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