Artist Management for the Music Business - Manage Your Career in Music: Manage the Music Careers of Others (Allen Paul)(Paperback / softback)

Managing your career or that of someone else means you need to be well versed and have a savvy understanding of the moving parts of the music business. Learn how and why those moving parts move, as well as how to manage and navigate a music-based career.Artist Management for the Music Business gives a comprehensive view of how to generate income through music and how to strategically plan for future growth. The book is full of valuable practical insights. It includes interviews and case studies with examples of real-world management issues and outcomes.Updates to this new edition include a new chapter for independent, self-managing artists, expanded and updated sections on networking, social media and streaming. It also includes an important basic introduction to sources for no-cost, reliable data about fans' use of any artist's music, geographic locations of those
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