Algorithms of Oppression - How Search Engines Reinforce Racism (Noble Safiya Umoja)(Paperback)

A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "Black girls"--what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why Black women are so sassy" or "why Black women are so angry" presents a disturbing portrait of Black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of
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