After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul (Mickle Tripp)(Paperback)

Fromthe New York Times' Tripp Mickle, the dramatic, untold story inside Apple after the passing of Steve Jobs by following his top lieutenantsJony Ive, the Chief Design Officer, and Tim Cook, the COO-turned-CEOand how the fading of the former and the rise of the latter led to Apple losing its soul.Steve Jobs called Jony Ive his spiritual partner at Apple. The London-born genius was the second-most powerful person at Apple and the creative force who most embodies Jobss spirit, the man who designed the products adopted by hundreds of millions the world over: the iPod, iPad, MacBook Air, the iMac G3, and the iPhone. In the wake of his close collaborators death, the chief designer wrestled with grief and initially threw himself into his work designing the new Apple headquarters and the Watch before losing his motivation in a company increasingly devoted more to margins than to inspiration.In many ways, Cook was Ives opposite. The product of a small Alabama town, he had risen through the ranks from the supply side of the company. His gift was not the creation of new products. Instead, he had invented countless ways to maximize a margin, squeezing some suppliers, persuading others to build factories the size of cities to churn out more units. He considered inventory evil. He knew how to make subordinates sweat with withering questions.Jobs selected Cook as his successor, and Cook oversaw a period of tremendous revenue growth that has lifted Apples valuation to $2 trillion. He built
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