Aesthetic Intelligence - How to Boost It and Use It in Business and Beyond (Brown Pauline)(Pevná vazba) - diskuze
EAN: 9780062883308
Longtime leader in the luxury goods sector and former Chairman of LVMH Mo t Hennessy Louis Vuitton North America reinvents the art and science of brand-building under the rubric of Aesthetic Intelligence.
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The
In a world in which people have cheap and easy access to most goods and services, yet crave richer and more meaningful experiences, aesthetics has become a key differentiator for most companies and a critical factor of their success and even their survival. In this groundbreaking book, Pauline Brown, a former leader of the world's top luxury goods company and a pioneer in identifying the role of aesthetics in business, shows executives, entrepreneurs, and other professionals how to harness the power of the senses to create products, services, and experiences that stand out, resonate with their customers, and create long-term value for their businesses. The
Cena od 580 Kč - 835 Kč v 2 obchodech
Dotazy, recenze a diskuze k Aesthetic Intelligence - How to Boost It and Use It in Business and Beyond (Brown Pauline)(Pevná vazba)
Přidat dotaz
Přidat rezenci, hodnocení
Přidat rezenci, hodnocení
Zaklínač VII. Paní jezeraVsuvka do Putování na západ: román na Autismus a hraUtajená hvězda undergroundu - Singer MVšechna malá zvířátkaNightflyers and Other StoriesLatitudes 1 Pracovní sešit - Yves LoisVěda - Kniha AktivitHelma hrůzy
- Pelevin ViktorPlátěná taška - Think of me - neuvedenEncyklopedie moderního bylinářství A-CPB3 braucht Hilfe
Přidat dotaz