Advocacy and Organizational Engagement: Redefining the Way Organizations Engage (Bochenek Lukasz M.)(Paperback)

In presenting a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way organizational engagement used to be shaped. It proposes and provides tools for driving multilateral advocacy, where multiple actors and institutions cooperate together.
For individuals, organizations and companies to be heard and have an impact, they need to cut through the noise by focusing on the quality and originality of their communications. This book analyzes the development of corporate communications and advocacy management within a number of contexts, including social media, marketing influencers, public relations and corporate social responsibility.
To challenge the traditional perceptions of communications within companies and create a holistic approach to advocacy, Lukasz M. Bochenek blends theoretical reflection with
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