A Road Trip Journal - Stephen Shore

Stephen Shore is one of the most influential photographers of the twentieth century, best known for his photographs of vernacular America taken in the early 1970s two bodies of work entitled American Surfaces and Uncommon Places. These projects paved the way for future photographers of the 'ordinary' and 'everyday' such as Martin Parr, Thomas Struth, and Nan Goldin. Shore is one of the most important artists working today, and his prints are included in collections of eminent museums and galleries around the world.

On July 3, 1973, Stephen Shore set out on the road again. This road trip marked an important point in his career, as he was coming to the tail end of American Surfaces and embarking on a body of work that is known as Uncommon Places. While traveling, in addition to taking photographs, Shore also distributed a set of postcards that he had made and printed himself. While passing through Amarillo, Texas, Shore selected ten of his own photographs of places of note, such as Doug's Barb-B-Que and the Potter County Court House, and designed the back of the cards to look like a typical generic postcard. He sent these images to a well-known postcard printer and ordered 5,600 copies of each card. Then, driving from town to town, Shore surreptitiously inserted his own cards into postcard racks in stores across the country, mixing his own work with 'real' postcards and giving unsuspecting shopkeepers new stock free of charge.

In a deadpan, unemotion
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