Theory of the Gimmick: Aesthetic Judgment and Capitalist Form (Ngai Sianne)(Paperback)

Christian Gauss Award Shortlist
Winner of the ASAP Book Prize
A Literary Hub Book of the Year "Makes the case that the gimmick...is of tremendous critical value...Lies somewhere between critical theory and Sontag's best work."
--Los Angeles Review of Books "Ngai exposes capitalism's tricks in her mind-blowing study of the time- and labor-saving devices we call gimmicks."
--New Statesman "One of the most creative humanities scholars working today...My god, it's so good."
--Literary Hub "Ngai is a keen analyst of overlooked or denigrated categories in art and life...Highly original."
--4Columns "It is undeniable that part of what makes Ngai's analyses of aesthetic categories so appealing...is simply her capacity to speak about them brilliantly."
--Bookforum "A page turner."
--American
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