The Package Design Book 6 - Taschen

Good package design is crucial today, with ever more products competing for consumers’ attention. The Pentawards have set a global benchmark for quality in packaging by recognising impactful pieces from across the globe. Featuring over 500 works from more than 45 countries, this sixth edition presents all 2019 and 2020 winners, proving again the significance of the discipline.   Eye-catcher The winners of the Pentawards package design competition 2019–2020 Wherever you shop, be it online or in a brick-and-mortar store, the first thing you notice about a product is its packaging. The quality of the packaging has a significant influence on whether or not a customer decides to buy a product. In fact, packaging has become more important than ever in recent years: Unboxing videos are watched by millions of followers on social media platforms, college Packaging Design courses are full to bursting, more and more agencies are specializing in this area, and companies are investing ever greater sums of money in the outward appearance of their products. Packaging design has long since grown to become not just part of our everyday lives, but a powerful marketing tool as well. High-quality packaging can increase the value of an entire brand. With over 500 projects from more than 45 different countries, the sixth edition of TASCHEN’s The Package Design Book celebrates the 14th anniversary of the Pentawards, one of the industry’s most important international competitions. We will b
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