The Innovator's Solution, with a New Foreword: Creating and Sustaining Successful Growth (Christensen Clayton M.)(Pevná vazba)

The New York Times bestseller and seminal work on disruption—for every company seeking new growth.Clayton Christensen''s bestselling book, The Innovator''s Dilemma, introduced the groundbreaking idea of disruptive innovation, revealing how even well-run companies can do everything right and yet still lose market leadership.In The Innovator''s Solution, Clayton Christensen and Michael Raynor expand on the idea of disruption, explaining how companies can and should become disruptors themselves. Now with a foreword by innovation expert Scott Anthony, this classic work shows just how timely and relevant these ideas continue to be in today''s hyper-accelerated business environment and will help anyone trying to transform their business right now.Christensen and Raynor give advice on the business decisions crucial to achieving truly disruptive growth and propose guidelines for developing your own disruptive growth engine. The authors identify the forces that cause managers to make bad decisions as they package and shape new ideas—and offer new frameworks to help create the right conditions, at the right time, for a disruption to succeed. This is a must-read for all senior managers and business leaders responsible for innovation and growth, as well as for members of their teams.Based on in-depth research and theories tested in hundreds of companies across many industries, The Innovator''s Solution is a necessary addition to any innovation library—and an essential read fo
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