The Difference That Makes the Difference - Greg Prosmushkin, Josh Davis

Take control of your life and create profound change today using NLP and the science of positive changeNeurolinguistic Programming is a process for understanding what makes people tick. When we understand how people think, feel, and act in key situations, we have the raw material with which to make change happen, often quickly and profoundly.In the 1970s, linguists studied the language patterns and nonverbal cues of great psychotherapists, as well as social influence within communities, in order to pinpoint what enables human beings to change. Their findings formed the basis of NLP, which has since been used to teach therapists and life coaches how to master one-on-one interactions.When a lawyer named Greg Prosmushkin discovered NLP, he realized that what he learned – how to communicate with confidence, model excellence, and influence your own and others’ thoughts, feelings, and behaviors—were incredibly valuable outside a therapy context. He used what he learned to make huge breakthroughs in his trials and to step into his own as an entrepreneur. When he met Josh Davis, a PhD who studied psychology and neuroscience and NLP expert, they realized that they needed to make NLP easily available for everyone. To do so, they show how the tools of NLP can be used by everyone in their daily work and personal lives, and connect these tools to the science of change that supports them. The Difference that Makes the Difference is a result of their breakthrough, and
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