The Art of Creative Thinking - Judkins Rod

The secrets of creative thinking, by a lecturer at the world famous St Martin's College of Art who has spent a lifetime researching innovative thinkers.\rA scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world's first extreme diving school.\rThe Art of Creative Thinking reveals how we can transform ourselves, our businesses and our society through a deeper understanding of human creativity. \rRod Judkins, of the world-famous St Martin's College of Art, has studied successful creative thinkers from every walk of life, throughout history. Drawing on an extraordinary range of reference points - from the Dada Manifesto to Nobel Prize Winning economists, from Andy Warhol's studio to Einstein's desk - he distils a lifetime's expertise into a succinct, surprising book that will inspire you to think more confidently and creatively.\rYou'll realise why you should be happy when your train is cancelled; meet the most successful class in educational history (in which every single student won a Nobel prize); discover why graphic nudity during public speaking can be both a hindrance and surprisingly persuasive; and learn why, in the twenty-first century, it's technically illegal to be as good as Michelangelo.\rBe stubborn about compromise.\rPlan to have more accidents.\rBe mature enough to be childish.\rContradict yourself more often.\rDiscover the Art of Creative Thinking. \r*From the publishers of the international bestseller The Art of Thinking Clearly*\r
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