Strategic Value Creation: Design and Execute a Strategy for Breakthrough Returns (Morrison Rupert)(Paperback)

Strategic Value Creation shows how senior business leaders can design and execute a data-driven strategy for their organizations to ensure that value creation is focused on the customer segments most integral to business success. Value creation underpins any successful business and businesses that fail to create unique value for their customers will struggle to survive. This book demonstrates how to recognize when strategy, thinking and actions are flawed, how to correct these and how to devise and implement an effective strategy that unlocks the power of value creation. It provides the practical tools necessary to put strategic theories and frameworks into practice and explains the data needed at every step.

Strategic Value Creation shares the powerful 4Ds framework for strategy execution: Diagnose today, Design tomorrow, Draw the plan and
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