Show Me the Money! - Esteve Calzada

* FIFA grossed over £2.3 billion from the 2010 World Cup in South Africa. * The Champions League generates UEFA more than £1 billion in annual revenue. * Sixty-five per cent of all the money spent on players in Ligue 1 in France for the 2012/13 season was spent by just one club – Paris Saint-German. * Real Madrid\'s revenues increased 7 per cent in 2011/12 to €512 million, the highest in the world of football for the eighth consecutive year. The sums of money that bounce around elite football are staggering. Having revolutionised the sports marketing revenue streams for FC Barcelona, Este Show Me the Money! - Esteve Calzada od authora Esteve Calzada a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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