Shikake - Naohiro Matsumura - diskuze

We are living in a time when behavioral change is necessary for our health and survival. Yet we find it exceedingly difficult to transform our own habits, let alone those of other people. Enter Naohiro Matsumura, whose powerful new design method is as astonishingly simple in its logic as it is sophisticated in its psychology. It allows any of us--from UX designers and marketers to concerned citizens and overworked parents--to address challenges in our homes, our public spaces, and our social interactions.As Matsumura shows, a shikake--or "device" in Japanese--is a design that exerts influence on us through subtle nudging, rather than direct command; it encourages a particular behavior without telling its (often unwitting) user the primary purpose of that behavior. For example: - Footprints in a store guide shoppers and keep them socially distant
- A basketball
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