Principles of Strategic Communication - Bobbi Kay Lewis, Jami Fullerton, Derina Holtzhausen

Name: Principles of Strategic Communication - Bobbi Kay Lewis, Jami Fullerton, Derina Holtzhausen
Brand: Taylor & Francis Ltd
SKU: SCCZ42761913

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Výrobce: Taylor & Francis Ltd

EAN: 9781032626284

Výrobní číslo: 9781032626284

This fully revised second edition introduces students to the theories of strategic communication and their application to everyday practice. Key updates include the use of AI in the practice of strategic communication, personal branding, and social responsibility in an era of disinformation and models for ethical decision making.

Cena 2 079 Kč v 1 obchodě

Obchody, které prodávají Principles of Strategic Communication - Bobbi Kay Lewis, Jami Fullerton, Derina Holtzhausen

Principles of Strategic Communication - Bobbi Kay Lewis, Jami Fullerton, Derina Holtzhausen

Do obchoduKnihy Dobrovský

2 079 Kčskladem

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