Price is Wrong - Brett Christophers

Why the market will never solve the climate crisis

What if our understanding of capitalism and climate is back to front? What if the problem is not that transitioning to renewables is too expensive, but that saving the planet is not sufficiently profitable?

This is Brett Christophers' claim. The global economy is moving too slowly toward sustainability because the return on green investment is too low.

Today's consensus is that the key to curbing climate change is to produce green electricity and electrify everything possible. The main economic barrier in that project
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