POSNER HARRIET Marketing Fashion

Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer's kit are discussed, from attending fashion fairs to viral marketing and online strategies. Using examples and case studies drawn from a broad range of fashion, textile and retail businesses, students are led through the mar Marketing Fashion - Harriet Posner od authora Harriet Posner a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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