Ogilvy & Mather on Digital Advertising (Young Miles)(Pevná vazba)

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense, essential advice to those in marketing, PR, advertising and other related industries wanting to improve their success rate. It has become the industry handbook. Ogilvy wrote his book before the Digital Revolution, and in this sequel, Miles Young brings the same erudite scrutiny to advertising in the digital age as he examines the challenges that agencies and their clients have faced with the arrival of "digital". He demonstrates how to respond astutel Ogilvy on Advertising in the Digital Age - Miles Young od authora Miles Young a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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