Million Dollar Consulting, Sixth Edition: The Professional's Guide to Growing a Practice (Weiss Alan)(Pevná vazba)

Build a thriving 21st-century consultancy with an all-new edition of the classic bestsellerIn a world of rapidly evolving technologies and business paradigms, your consulting business needs to radically adapt its techniques and models. Taking full measure of these changes, Alan Weiss, the “Rock Star of Consulting,” will guide you through the process with a revised and completely updated sixth edition of his authoritative guide to consulting success.Weiss updates his time-tested model for creating a flourishing consulting business, while showing you the many dynamic changes in solo and boutique consulting, coaching, and entrepreneurship. In addition, he offers you invaluable guidance on raising capital, attracting clients, and creating an airtight marketing strategy.This new edition is packed with step-by-step advice on how to:Use volatility and disruption as offensive weaponsMaximize fees by adopting a “value mindset”Build a successful model for marketing remotelyMaster cutting-edge technology to reach the broadest audienceForm powerful alliances to increase reach and impactThink branding—and think globalGenerate six-figure projects, six-figure retainers, and seven-figure incomesMillion Dollar Consulting has been the go-to classic for consultants for nearly 25 years. With cutting-edge new content, Alan Weiss will show you how to grow your business into a seven-figure firm today.
více informací a parametry