ISE Services Marketing: Integrating Customer Focus Across the Firm (Zeithaml Valarie)(Paperback / softback)

Name: ISE Services Marketing: Integrating Customer Focus Across the Firm (Zeithaml Valarie)(Paperback / softback)
Brand: McGraw-Hill Education
SKU: SCCZ32230258

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Výrobce: McGraw-Hill Education

EAN: 9781266287152

Výrobní číslo: 9781266287152

Zeithaml/Bitner/Gremler, Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. â€¢ Managerial focused approach emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. â€¢ New chapter on "Artificial Intelligence and Service Robotics" and the implications for service marketing. â€¢ New research references and examples in every chapter of new business models such as Airbnb and Uber along with greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. â€¢ McGraw Hillâ€™s Connect provides personalized reading experience with Smartbook, variety of test bank questions and Application-Based Activities supporting critical thinking and application skills development.

Cena 1 881 Kč v 1 obchodě

Obchody, které prodávají ISE Services Marketing: Integrating Customer Focus Across the Firm (Zeithaml Valarie)(Paperback / softback)

Services Marketing: Integrating Customer Focus Across the Firm ISE - Valarie Zeithaml, Mary Jo Bitner, Dwayne Gremler

Do obchoduKnihy Dobrovský

1 881 Kčskladem

Zobrazit historii ceny ISE Services Marketing: Integrating Customer Focus Across the Firm (Zeithaml Valarie)(Paperback / softback)

Historie nejnižsí ceny ISE Services Marketing: Integrating Customer Focus Across the Firm (Zeithaml Valarie)(Paperback / softback). Porovnání obchodů, které prodávají ISE Services Marketing: Integrating Customer Focus Across the Firm (Zeithaml Valarie)(Paperback / softback).