International Business Strategy - Alain Verbeke, I.H. Ian Lee

Now in its third edition, this core textbook for advanced undergraduate, graduate, and postgraduate students combines analytical rigour and managerial insight on the functioning and strategy of large multinational enterprises (MNEs). Verbeke and Lee develop an original conceptual model that supports student learning by providing an integrated perspective, rooted in theory and practice. The discussion also includes unique commentaries on seventy-four seminal articles published in the Harvard Business Review, the Sloan Management Review, and the California Management Review over the past four de International Business Strategy - Alain Verbeke, I.H. Ian Lee od authora Alain Verbeke, I.H. Ian Lee a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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