How to Score in Hollywood - Kevin Goetz

How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz shares how smart, data-driven decisions—from development to release—help filmmakers minimize risks and maximize returns.How to Score in Hollywood reveals the secrets to a movie’s success and profitability. Entertainment research expert Kevin Goetz, founder and CEO of Screen Engine, draws on almost four decades of experience to show how strategic decisions—from development to release—help minimize risks and maximize returns. Armed with audience insights and data-driven strategies, Goetz demonstrates how every film should make money when made and marketed for the right price. Key insights include: • Recognizing what constitutes a big idea and developing it thoughtfully to set the foundation for success. • Identifying the reason why a movie should exist and what it uniquely brings to the marketplace that will inspire interest and excitement to see it. • Crafting films with a specific audience in mind and aligning production and marketing budgets to fit the size of its potential. • Understanding how digital entertainment has reshaped audience behavior and perceptions of what makes a movie “theater-worthy.” • Elevating both the concept and execution to ensure a film stands out in a crowded and competitive marketplace. • Understand and embrace the challenges of genre-blending films, or “feathered fish,” with a clear-eyed app
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