Hacking The Human Mind - MichaelAaron Flicker

BEHAVIORAL SCIENCE LESSONS FROM THE BESTAll marketers aim to learn from the best. But how do you identify the tactics responsible for a company’s success? A stab in the dark?Here’s where behavioral science can help — because unlike much of marketing theory, it has a solid evidence base. Spot the behavioral biases, and you can understand why a tactic works.Get a Behavioral Superboost Brands can be mystifyingly successful. Why are customers happy to pay a premium for things that should be free, like water; things that should be cheap, like milk; and things that would do the same job at half the price, like vacuum cleaners?In Hacking The Human Mind, we identify the behavioral-based approaches that helped take 17 leading brands to the top. So you can learn from the winners and power-up your marketing.________________________________WHAT PEOPLE SAY about THE ILLUSION OF CHOICE and THE CHOICE FACTORY“Marketers are likely to be enriched intellectually and commercially by this book, which offers a trove of useful insights that are both grounded in scientific research and presented compellingly.”– ROBERT CIALDINI, Author of Influence and Pre-suasion“This book will make you better at your job. If you’re trying to get your head around behavioral science, or how to apply it, look no further — Shotton has done all the hard work for you.”– JONAH BERGER, Author of Contagious“No one should be allowed near a layout
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