Fashion Design Research - Ezinma Mbeledogu

This great book provides the fashion student with everything they need to understand the concept of research as a means to ideas generation and development. Surena Primus, Leeds Arts University. Every fashion collection begins with research. But how do you start? How do you use that research? Fashion Design Research answers these questions and demystifies the process. The book begins with the basics of primary and secondary research sources and shows students how and where to gather information. Chapters on colour, fabric and market research are followed by the final chapter on concept development, which shows how to gather all the information together, featuring one research project from beginning to end. This revised edition includes updated images and new case studies, plus more on ethics, sustainability and research methods. About the Author - Ezinma Mbeledogu is currently Senior Lecturer on the BA (Hons) Fashion course at UCA Epsom. She studied Fashion Womenswear at Central Saint Martins and completed her MA in Fashion at the Royal College of Art, going on to produce her own fashion label. She has also completed an MA in Social Anthropology at Goldsmiths College.
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