Drive: The Surprising Truth about What Motivates Us (Pink Daniel H.)(Paperback)
Výrobce: Riverhead
EAN: 9781594484803
Look out for Daniel Pink's new book, When: The Scientific Secrets of Perfect Timing The New York Times bestseller that gives readers a paradigm--shattering new way to think about motivation. Most people believe that the best way to motivate is with rewards like money--the carrot-and-stick approach. That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home--is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world. Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does--and how that affects
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