Doublespeak (Lutz William)(Paperback)

Doublespeak is the language of non-responsibility, carefully constructed to appear to communicate when it fact it doesn't. In this lively and eye-opening expose, originally published in 1989, linguist William Lutz identifies the four most common types of doublespeak--euphemism, jargon, gobbledygook or bureaucratese, and inflated language--showing how each is used in business, advertising, medicine, government, and the military. In this seminal book, Lutz articulates that the goal of doublespeak is to distort reality and corrupt
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