Customer Success - How Innovative Companies are Reducing Churn and Growing Recurring Revenue (Steinman Dan)(Pevná vazba)

Your business success is now forever linked to the success of your customers Customer Success is the groundbreaking guide to the exciting new model of customer management. Business relationships are fundamentally changing. In the world B.C. (Before Cloud), companies could focus totally on sales and marketing because customers were often 'stuck' after purchasing. Therefore, all of the 'post-sale' experience was a cost center in most companies. In the world A.B. (After Benioff), with granular per-year, per-month or per-use pricing models, cloud deployments and many competitive options, customers Customer Success - Nick Mehta, Dan Steinman, Lincoln Murphy od authora Nick Mehta, Dan Steinman, Lincoln Murphy a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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