Copywriting: Successful writing for design, advertising and marketing - Gyles Lingwood, Mark Shaw

Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. This revised edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogues, company magazines and internal communications, and aspects of writing for social media are integrated throughout. There are also new interviews and case studies. Using a series of exercises and up-to-date illustrated examples of award-winning campaigns and communication, *Copywriting, Third Edition takes you Copywriting: Successful writing for design, advertising and marketing - Gyles Lingwood, Mark Shaw od authora Gyles Lingwood, Mark Shaw a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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