Chinafy: Why China Is Leading the West in Innovation and How the Rest of the World Can Catch Up (Hutchins Joanna)(Pevná vazba)

Ten key principlesfor innovationthat Chinese businesses have been quietly and successfully implementing for years. Western business leaders make two key assumptions about China: that China is always copying the West, and that the West is the seat of innovation. The truth is surprising: China is both copying and innovating, and while Western businesses are busy looking for the next new thing, China is rapidly iterating on what's already been done and pushing ahead. While businesses in the West are getting disrupted and left behind, the savvy leaders among them can learn, innovate, and excel - by copying China's playbook! Chinafy distills the key lessons from China to unlock business potential anywhere in the world. These lessons serve as catalysts for how to "Chinafy" innovation for growth. Taking a deep dive into the workings of China's most successful brands
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