Business Research Methods - Carroll Jonathan, Barry Babin, William Zikmund, Mitch Griffin, Christina Quinlan
Výrobce: Cengage Learning EMEA
EAN: 9781473791343
Výrobní číslo: 9781473791343
Business Research Methods covers all the stages in undertaking research using a clear, structured step-by-step guide. Christina Quinlan''s qualitive and holistic approaches are combined with William Zikmund''s quantitative and advanced methods in this fully updated third edition, to give students a broad spectrum of approaches for their research project. This comprehensive text is essential reading for all business students getting to grips with research methods for their project.
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