Brands in the Age of AI - Mark Kingsley

Navigate the complexities of AI in branding, from maximizing benefits to addressing ethical considerations. Brands in the Age of AI by Mark Kingsley is a timely survey of how artificial intelligence is revolutionizing branding, consumer engagement, and loyalty. Through thought-provoking discussions, Kingsley reveals how AI-powered personalization, automation, and data analytics are reshaping the way brands connect with consumers. With AI, brands can now predict preferences, respond in real-time, and deliver highly tailored experiences, but Kingsley also raises crucial questions about the ethical use of AI and maintaining authentic consumer relationships in a technology-driven world. Whether you are a marketer, business leader, or branding professional, Kingsley’s expertise in digital transformation provides the roadmap you need for integrating AI into branding while keeping the consumer at the center of each decision. Inside, you will find:Wide-ranging analysis of AI’s role in branding: Understand how AI technology enables personalization, responsiveness, and predictive branding.Discussion on the effects of AI use: Consider possible results from the effect of AI on the interplay between brands, people, and digital agents.Real-world examples: Learn from brands located across the spectrum of AI-powered branding strategies.With Brands in the Age of AI, gain valuable insights into the future of branding to help businesses remain competitive and consumer-centered in an incr
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