Brand Atlas - Branding Intelligence Made Visible (Wheeler Alina)(Pevná vazba)

"Carrying through Alina Wheeler's trademark of beautiful layout anddesign, the book takes you on a journey through just about everyimportant element of branding you could think of, from passion topositioning."
--The Influential Marketing Blog (May 2011) A company's brand is its most valuable asset. Wheeler takes themost seminal tools used by a wide variety of thought leaders andpractitioners and makes the information understandable, visible, relevant, exportable and applicable. With her best-selling debutbook, Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011), now in its third edition, AlinaWheeler reinvented the marketing textbook using a straightforwardstyle to help demystify the branding process. This new offeringfrom Wheeler, Brand Atlas, builds on this user-friendlyapproach to aggregate and simplify the science behind
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