101 Design Methods - A Structured Approach for Driving Innovation in Your Organization (Kumar Vijay)(Paperback)

The first step-by-step guidebook for successful innovation planning. Unlike other books on the subject, 101 Design Methods approaches the practice of creating new products, services, and customer experiences as a science, rather than an art, providing a practical set of collaborative tools and methods for planning and defining successful new offerings. Strategists, managers, designers, and researchers who undertake the challenge of innovation, despite a lack of established procedures and a high risk of failure, will find this an invaluable resource. Novices can learn from it; managers can plan 101 Design Methods - Vijay Kumar od authora Vijay Kumar a nakladatelství za skvělé ceny na e-shopu Martinus.cz
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