"How to Get to Great Ideas: A System for Smart, Extraordinary Thinking" - "" ("Birss Dave")(Paperback) - diskuze

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas.It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with f
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