"How to Get to Great Ideas: A System for Smart, Extraordinary Thinking" - "" ("Birss Dave")(Paperback)

The highly practical lessons in How to Get to Great Ideas are based on neuroscience, psychology and sociology. Written by former advertising creative director Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame a problem, how to push your thinking, how to sell the idea, how to build support for it and how to inspire others to have great ideas.It proves that any organization - and any individual or department within an organization - can create a fertile environment for ideas. Combining a practical research-based system with f
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