Google Analytics Uncovered: How to Set Up and Maximize Ecommerce Data in Google Analytics (Leuenberger Eric)(Paperback)

Yogi Berra once said "If you don't know where you are going, you might end up somewhere else." In the analytics world, proper tracking is what helps you make sure you end up where you want to be. The problem is, many small ecommerce stores do not take full advantage of the capabilities offered to them with proper and complete Google Analytics installation simply because they don't know how to connect all the dots to make it happen. This step-by-step instruction manual guides its readers through setting up and configuring Google Analytics for optimal ecommerce reporting. It connects the dots between key Google products making them work together like a well-oiled machine, and is perfect for hands on do-it-yourselfers, web developers, or those wanting learn more about how to install Google Analytics and maximize the data gathered for ecommerce reporting purposes.It covers
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